Erica Thomas

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Erica Thomas

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Product Case Studies

Northwind Commerce

Product Portfolio Strategy

NewsSlide Retirement & Product Consolidation

Consolidated overlapping digital newspaper products into a single strategic platform by retiring NewsSlide and the Story Creator CMS, reducing operating costs, simplifying the technology portfolio, and creating a stronger foundation for future innovation.

Drift Finance

Platform Modernization

e-Delivery Platform Redesign

Led the modernization of a legacy digital newspaper platform into a responsive experience across desktop, tablet, and mobile that contributed to sustained subscriber growth.

Helio Analytics

AI Product Strategy

AI-Assisted Pagination Strategy

Developed a product strategy and AI concept to streamline newspaper page assembly by reducing manual layout work while preserving editorial control.

Atlas Docs

Platform Modernization

Enterprise Database Modernization

Led the migration of a multi-publication news platform from Microsoft SQL Server to MySQL, coordinating infrastructure, vendor teams, testing, and deployment to reduce licensing costs and create a scalable foundation for future growth.

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Erica Thomas

Director of Digital Product & Platform Strategy specializing in AI, enterprise modernization, and scalable digital experiences.

erica.thomas.product@gmail.com

Open to Remote • Hybrid • Relocation

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Building products that deliver measurable business impact.